How We are Transforming Europe's Construction with AI: Our €38M Series-B

Why Europe's construction crisis demands a new approach to technology

Today, we're thrilled to announce that plancraft has secured €38M in Series B funding, led by Headline with participation from our existing investors Creandum, HTGF and xdeck. This brings our total funding to over €50M and marks a pivotal moment not just for our company, but for an entire industry on the brink of transformation. But this isn't just another funding announcement. This is about solving one of Europe's most pressing challenges: a construction sector that's simultaneously facing a workforce crisis and urgent climate demands. In addition to the need for new, climate-friendly construction, we in Europe must carry out extensive renovation and refurbishment work. However, we lack the labor necessary for this enormous task.

The Crisis That Can't Wait

Europe's construction industry is at a breaking point. We're responsible for 40% of global CO2 emissions while dealing with an aging workforce that's shrinking faster than we can replace it. Countries across the continent - from Germany to Italy, the Netherlands to Austria - are reporting the same story: too few skilled workers, too much regulatory complexity, and too little time to meet climate targets requiring massive building retrofits. Traditional solutions aren't working. The industry can't train workers fast enough, and conventional construction software has failed the people who actually swing the hammers and operate the machinery. Here's the uncomfortable truth: while office workers enjoyed decades of digital transformation, construction workers were left behind with complex software that required them to become IT experts just to do their jobs.

AI-Powered Software That Works Like You Do

We founded plancraft on a simple principle: construction workers shouldn't need to learn software - software should learn to work with construction workers. That's why we build AI that responds to how people naturally communicate: through voice. Talking to your colleagues, boss or client is the most natural thing for most people. Workflows that mirror how construction actually happens dramatically decrease adoption barriers that have kept this industry decades behind others. Everyone who is able to speak just needs to learn a friction of the UI complexity and can use screens to simply review if everything was understood and processed correctly. Even in situations where either people or a construction site does not allow for voice capture, plancraft is built on our guiding principle to be not only easy-to-use, but aligning on how you work. "The only software skill you need is your voice" isn't just a tagline - it's our mission to make technology as natural as having a conversation with your best teammate.

What 20,000+ Customers Have Taught Us

Across Europe, over 20,000 tradespeople are already using plancraft to transform how they work. From carpenters in Hamburg to painters in the Netherlands, we've learned that when technology truly serves construction workers instead of fighting them, adoption happens overnight. But here's the scale of the opportunity: those 20,000 customers represent just a tiny fraction of Europe's nearly 4 million construction companies. Most are still trapped in manual processes, drowning in paperwork, and struggling with productivity challenges that AI could solve today.

The Vision: From Zero Digital to Zero Admin

This funding allows us to accelerate toward a future where AI doesn't just take commands - it becomes your intelligent teammate. Imagine AI that proactively manages customer interactions, generates tailored quotes based on real-time material costs and availability, and optimizes your workforce allocation so you can focus on what you do best: delivering exceptional craftsmanship. That's not science fiction. That's our roadmap, and this funding brings it within reach.

Why Now, Why Europe

This Series B wasn't about runway - it was about seizing a moment when market timing, technological capability, and urgent need converge perfectly. European governments are mandating building retrofits for climate goals while facing severe labor shortages. The productivity gap between construction and other industries has never been more critical to close. And for the first time, AI technology is mature enough to work reliably in construction environments. “The market tailwinds paired with the impact of AI specific to this end market, can have a dramatic change to the industry across Europe.” says Trevor Neff from Headline. 

Building More Than Software

This funding will power our expansion from a scattered presence across European markets into a unified, pan-European platform that connects and empowers construction professionals continent-wide. We're not just scaling software - we're building a community. Transforming isolated tradespeople into a thriving, AI-empowered ecosystem where knowledge, efficiency, and best practices spread faster than ever before.

The Secret Sauce behind the Revolution

None of this would be possible without our incredible team and the culture that's enabled us to scale so rapidly. Our plancraft identity - our values and mission - has been the foundation that enabled us to scale to over 100 people while maintaining the passionate, tight-knit culture that drives our mission forward.

Our values aren't just company slogans - they're the principles that define how we approach this massive transformation and guide every decision we make as we scale:

• #stoked - We're energized by bringing AI to an industry overlooked by tech innovation. This excitement fuels our determination to push boundaries and never stop learning.
• #together - We work as one unified team across European markets and build genuine partnerships with the tradespeople we serve. The scale of transformation requires collaboration at every level.
• #humble - Our customers are the real experts who build Europe's infrastructure. We stay grounded, listen first, and approach AI transformation with respect for the craftsmanship we're enhancing, not replacing.

We're looking for builders - not just of code, but of the future where AI serves the people who construct our physical world.

If you're an engineer, product manager, or designer who wants to see your work deployed in hard hats rather than just conference rooms, we should talk.

What's Next?

This is just the beginning. As AI reshapes every industry, Europe's construction sector is about to experience its greatest transformation in decades, and we're positioned to lead that change.

Our roadmap centers on bringing our zero-admin vision to life through two major focus areas. First, we're revolutionizing the product itself - reworking our field-service app to become voice-first, transforming entire back-office processes, and leveraging AI to empower owners, foremen, and full back-office teams. We're building AI capabilities that can handle tasks where today's SMEs simply cannot afford to hire personnel.

Second, we're accelerating our European expansion by doubling down on local teams in Austria, the Netherlands, and Italy, ensuring our culture of togetherness is felt in every location outside our Hamburg headquarters. This commitment reflects our mission to transform Europe's entire construction and trades sector.

To our customers who've trusted us with their businesses: thank you for showing us what's possible when technology truly serves real work.

To our investors who've backed this vision: thank you for believing that the people who build our world deserve the best technology we can create.

And to the thousands of construction professionals across Europe still fighting against software that doesn't understand your work: we're coming. And we're bringing technology that finally gets it.